National Highway Traffic Safety Administration

The $200,000-per-life figure was not Ford's invention but came directly from the National Highway Traffic Safety Administration's own cost-benefit methodology, which all automakers used in regulatory compliance analysis throughout the 1970s.
If you're learning about this topic for the first time, these are the best places to continue — documented evidence and historical relationships are the guide.
National Highway Traffic Safety Administration is documented in the evidence record of this published dossier.
Co-documented with National Highway Traffic Safety Administration in 1 published dossier, including “The Ford Pinto Memo and Grimshaw v. Ford”.
Co-documented with National Highway Traffic Safety Administration in 1 published dossier, including “The Ford Pinto Memo and Grimshaw v. Ford”.